What is AI search optimisation?

It's making your site easy for AI assistants like ChatGPT, Claude, Gemini and Perplexity to understand, trust and cite — through structured data, clear answer-shaped content and consistent business information. It's increasingly where customers start their research.

How is this different from traditional SEO?

Traditional SEO focuses on ranking in Google's results. Modern SEO also means being the source an AI assistant quotes when someone asks it for a recommendation. I cover both.

How soon will I see results?

Technical fixes can help quickly; content and authority build over months. I focus on the changes with the best return first.

SEO & AI Search

Improve your online visibility and drive more qualified traffic. I optimise your website for both traditional search engines and the new generation of AI assistants — so you get found wherever your customers are looking.

Traditional SEO

Technical SEO: site speed, crawlability, structured data and clean architecture.
On-page optimisation: titles, content and internal linking that target real intent.
Local SEO for Ireland: Google Business Profile and consistent business information.

AI & agentic search (the differentiator)

More people now ask ChatGPT, Claude, Gemini or Perplexity for recommendations instead of scrolling Google. I make sure your business is the one they cite:

Structured data so machines understand who you are and what you offer.
Clear, answer-shaped content that AI systems can extract and quote.
Consistent entity information across your site, LinkedIn and directories.
llms.txt and crawler policy so AI tools can find your best content.

Ideal for

Businesses that are invisible in search, losing ground to competitors, or want to stay ahead as search shifts toward AI.

Traditional SEO

AI & agentic search (the differentiator)

Ideal for

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