Digital Marketing & Strategy

Plenty of businesses post on social media, try some ads and send the odd newsletter without knowing which of it brings in customers. I start by working out who your customers are and where they find you, then build a plan around the few channels that pay off, with a way to measure each one.

What's included

• Strategy: who you're selling to, why they should choose you, and targets you can measure.
• A channel plan covering which of search, social, content, email and paid to use, and how much to put into each.
• Consistent messaging across your website, ads, emails and anything customers see in person.
• Reporting that shows which activity brings in enquiries and sales.

Measured by results

Every recommendation I make is tied to enquiries, sales or revenue, not likes or impressions. After 20 years across design, development, e-commerce, SEO and strategy, I can also tell you when the problem isn't the marketing at all, but the website or the offer.